Which term involves giving a temporary incentive to shoppers, like coupons or samples?

Which term involves giving a temporary incentive to shoppers, like coupons or samples?

• A. Sales promotion
• B. Merchandising
• C. Advertising
• D. Public relations

Answer: (A)

Giving a temporary incentive to shoppers is sales promotion. It includes things like coupons and samples to encourage immediate purchase or trial, usually for a limited time. This is specifically about short-term actions to boost sales. Merchandising focuses on how products are displayed and arranged at the point of sale, advertising is paid messages to inform or persuade, and public relations manages the organization’s image and relationships. So the use of short-term incentives like coupons or samples fits sales promotion best.

Giving a temporary incentive to shoppers is sales promotion. It includes things like coupons and samples to encourage immediate purchase or trial, usually for a limited time. This is specifically about short-term actions to boost sales. Merchandising focuses on how products are displayed and arranged at the point of sale, advertising is paid messages to inform or persuade, and public relations manages the organization’s image and relationships. So the use of short-term incentives like coupons or samples fits sales promotion best.